Here at Silvertoad we agree with this statement as we’ve barely met a single graphic designer who doesn’t own or hasn’t read his famous book, The Art of Looking Sideways with its eye-catching typographic cover.
Designed to be opened at random, The Art of Looking Sideways, Alan Fletcher’s 2001 book, is an unfailing source of wit, elegance and inspiration. At over a thousand pages, it is a spectacular treatise on visual thinking.
As a founder of Fletcher/Forbes/Gill in the 1960s and Pentagram in the 1970s, Alan Fletcher became one of the most influential graphic designers in both Britain and the USA. A multi-disciplinarian, Fletcher worked on a range of projects from corporate identities to book covers and posters.
Below are a handful of famous logos he’s known for creating:
V&A Logo– Designed in 1989
Reuters Logo– Designed in 1965 (Retired in 1992)
Beware Wet Paint – Screenprint, 1996
John Elliot Cellars Limited – Poster, 1977
London Bus Advert: Pirelli Slippers – 1962
Circus Restaurant & Bar – Designed in 1998
“Design is not a thing you do. It’s a way of life” – Alan Fletcher