For most applications, it’s best to think of search engine optimization (SEO) as a competition. There’s a finite amount of ranking space available in Search Engine Results Pages (SERPs), and there are thousands of other companies like yours, all desiring the same goal and spot on the search. A key thing to remember is that a searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates.
SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?
SEO Provides Your Business Credibility
Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence
SEO Brings Your Business Traffic
Sure, by itself, traffic is not going to make you any money. However by simply having your content appear first it ensures that you are more likely to increase your enquiries and therefore sales.
SEO is Good for Business Visibility and Branding
When people search for your products and services, you obviously want to appear as high up in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website.
So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer and the more the better!
Silvertoad, based in Luton, Bedfordshire, provides a wide range of website design and development services, graphic design and printing solutions and a host of other marketing services.
Interested in taking your marketing to the next level? Feel free to contact our friendly customer services team to discuss how we can help you! Call us on 0800 756 6800 or email us at [email protected]