What is a chatbot?
A chatbot is a computer programme designed to simulate human conversation online. It can be integrated on various platforms such as websites and social networks, which include an element of messaging, for example Facebook, Twitter and WeChat.
Why use chatbots for marketing your business?
There’s a reason so many businesses, both large and small, have jumped on chatbot technology. And the reason is that chatbots bring about a variety of important benefits.
Since chatbots never actually need to take a break, are not personally affected by disgruntled customers and are able to respond immediately – they are the perfect customer service agent and they are extremely affordable. Chatbots are available 24/7, so even if your customers are most active online after your employee working hours, they can still be attended to out of office hours. Chatbots also can help your response rate which is a new feature added to social media networks such as Facebook and forms part of your online presence.
Incorporating them into your small business plan now ensures you’ll be at the forefront of this technology for the imminent future. However Chatbots come with a warning! You shouldn’t solely rely on this technology to avoid losing that personal face-to-face, person-to-person feeling of customer interactions.
But as an added tool in your customer service proposition and processes, it’s a great new tool which will become ever more popular as its developed.
Silvertoad, based in Luton, Bedfordshire, provides a wide range of website design and development services, graphic design and printing solutions and a host of other marketing services.
Interested in taking your marketing to the next level? Feel free to contact our friendly customer services team to discuss how we can help you! Call us on 0800 756 6800 or email us at [email protected]